Complementary health and meditation service
This new business was looking for a personal, unique website style to reflect the owner’s personality. I created designs for the logo and website. The fully responsive website is build with WordPress and features information about the business, social proofing through integration with Facebook, newsletter sign-up to boost business, contact form to drive bookings and a blog section to share news and information.
Define and Design
As a new business Minna wanted to have a website that reflects her colorful personality, but also incorporates the sense of peace and tranquility that are in the core of her services. Together we explored quite a few color palettes and textures to find the exact match with her vision.
The layout of the website combines a main content section for text and images and sidebar for actions and social proofing.
Share Information and Connect with People
As a new business in a specialty niche Minna wanted to have a lot of text and images to explain her services. The Blog section allows her to add easily posts about news and event. The whole website is fully dynamic, and all content can be easily modified and updated without technical knowledge.
The Contact Form makes it easy for visitors to inquire more information about the services or book a session. A contact form message is automatically sent to a specific email address making it easy to manage and identify messages from the website.
Impact of Social Media
When people like or tweet your blog posts that will spread the message about your business and services. That in turn will bring more visitors to your website, out of whom some will be converted into clients. In harmoniaalto.com blog posts can be shared via Twitter, Facebook and email.
Facebook likes are a form of social proofing that will have a great impact over how visitors perceive your business. In this case I added a Facebook social plugin to the sidebar of the website. The plugin will allow visitors to like the website, and it also displays the number of likes and profile images of people who have liked the website.
Building Your List
Email lists are one of the most effective ways to increase your business. By producing content that people find valuable, you can easily build an email mailing list of thousands of interested people. This will become a major tool for you to maintain the interest by potential customers, and maybe use in marketing campaigns.
“Rauno is very easy-going, professional and efficient – in short, great person to work with. He is very good listener – he invested a lot of time in the beginning to listen to my ideas and visions, making sure that he understood what I wanted. This was the key, since I wanted the website to look like me. The whole process is a collaborative effort and I had a sense that Rauno really cared about the outcome. He finished on time and the best part is that the website really looks like me and it is far better that I could have imagined on my own. I warmly recommend Rauno!”
Minna Sivola – harmoniaalto.com